We’ve been talking about demographics in my marketing class lately, specifically about age. If there is one truth about age that cannot be disputed, it’s this: next year, I can guarantee you without a shred of doubt…
… you will be one year older than you are today. No matter how much you try and fight it.
Oh, sure, I try and make myself feel better by saying ‘another year older, another year wiser’, but who am I kidding. The grey in my goatee tells me a different story. I should shave the thing off.
I decided to launch my own personal fight against aging – I went for a run. I haven’t run for a couple years, although I do lots of other exercise that somewhat keeps me in shape. During the pandemic I managed to injure my back playing softball, so that summer was out. Last year I was pretty busy and didn’t motivate myself enough.
This year the weather was so lousy for so long it took a while to find my jogging shoes. Darn, I found them. They look new.
So on a sunny Sunday morning of the B.C. Day weekend, I was trotting through Centennial Beach Park, stopping to walk a bit along the way to catch my breath. It was a beautiful day, the families were arriving at the park to claim their piece of beach, the kids running around the playground. What a great way to start the day!
I remembered how much I enjoy jogging. I don’t take music, I let my mind wander and look for solutions to issues I am dealing with or ideas for my clients. I do my best thinking while I’m running. That’s where I came up with this article, as I have done many times in the past. Besides, thinking about that takes my mind away from the pain in my legs.
As I finish, all I can think of is getting out again. To enjoy the fresh air of the early morning, the quiet before a busy day. I can’t wait.
Until I get up Monday morning and my legs are a little sore. Like, having trouble walking down a flight of stairs sore.
Maybe I’ll try again next weekend. Besides, my birthday isn’t until March. I’ve got lots of time.
Brad Sherwin, MBA is a long-time resident of South Delta, and has over 30 years experience in marketing, public relations and business strategy. He teaches post-secondary marketing, coaches hockey goalies and is Past President of Deltassist.
