The Ladner Business Association has a new marketing and promotional tool at its disposal.
In development for the past 10 months, last week the LBA released the first edition of its LBA map brochure.
The detailed coloured map showcases where people can shop, dine and enjoy everything there is to offer in Ladner Village.
Discussions on the initiative, developed by the LBA, began in the fall and really started ramping up in January/February of this year.
“We wanted to provide visitors and locals alike a way to enjoy the Ladner Village, encourage them to shop local, visit the restaurants, the historic points, the parks, highlight the walkability of the area and a way for the merchants to interact with visitors and point them to other points of interest,” said Rhonda Doram, owner of HoneyDo Lifestyle Assistant and a member of the three-person committee (Carol Miles from South Delta Heels and LBA president Andrea Frustaci were also members) that helped develop the map. “This has been a lot of hard work, but we are very pleased with the finished product. This is our first version so we are very open to feedback from our merchants, residents and visitors.”
Doram said the LBA is also working on an interactive map for its website: www.ladnerbusiness.com, which will be fully functional soon and will have even more information on all the area businesses, shops, restaurants and attractions that are a part of the LBA and area.
“All our merchants have the maps in their businesses. This is a chance for all of us to be ambassadors for their own town,” she said. “It’s a good tool for local merchants to give directions, point out other merchants and other points of interest and we can also highlight some of the dinning and shopping and the fabulous events that the LBA supports and puts on every year.”
The maps will also be available at the Quilt Walk and Car Show on Aug. 20 and the Ladner Village Market (Aug. 27, Sept. 10.)